Shopify vs Magento Statistics
Compare Shopify vs Magento with the latest 2025 statistics. Understand key insights on performance, market share, features, and user trends every e-commerce leader should know.
Shopify powers over 4.6 million online stores.
Magento? Just under 150,000.
But don’t let that fool you. Magento merchants include global giants like Coca-Cola, HP, and Olympus.
So, which platforms take the win?
This report breaks down the most important data points across market share, merchant revenue, conversion rates, SEO performance, total cost of ownership, and user satisfaction.
Key Shopify vs Magento Statistics:
- Shopify holds a 10.32% share of the global e-commerce platform market.
- In the United States, Shopify commands a dominant 29% market share.
- Magento powers 2.34% of global e-commerce platforms, with a stronger foothold in enterprise-level deployments.
- In the U.S. market, Magento retains a 9.23% share, ranking among the top three e-commerce platforms for high-revenue businesses.
- Among the top 1 million e-commerce websites, Shopify powers 3.89% of sites, while Magento accounts for 1.05%.
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Market Share & Usage Statistics
Market Dominance
Shopify leads Magento among enterprise-level sites, powering 22.1% of the world’s top 10,000 ecommerce websites, compared to Magento’s 7.6%.
Growth Rate
Shopify’s merchant base grew approximately 26% year-over-year between 2023 and 2024, driven by continued adoption across SMB and DTC brands.
In contrast, Magento (Adobe Commerce) experienced a decline in usage, with CMS usage decreasing from 0.9% to 0.7% between the same time frame.
Regional Trends
Shopify holds a 29% market share in the U.S., far ahead of Magento’s 9.23%. Shopify’s lower barrier to entry strongly appeals to the U.S. entrepreneurial market.
Did you know? Shopify stores processed $292.3 billion in gross merchandise volume in 2024, of which 57% was generated in the U.S. alone.
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Merchant Revenue & Sales Performance
Transaction Volume (GMV)
Shopify merchants processed approximately $292 billion in GMV in 2024, growing around 24% year-over-year.
In contrast, Adobe Commerce (Magento) is estimated to have processed around $155 billion GMV in 2024, with projected growth to $173 billion in 2025.
Revenue Growth Rates
Shopify’s company revenue rose 26% in 2024, from $7.06 billion in 2023 to $8.88 billion.
Magento saw revenue rise from $4.89 billion in FY2023 to $5.37 billion in FY2024, with a 10% YoY increase.
SMB Revenue Performance
Among smaller businesses (under $100k annually), Shopify stores outperform Magento stores by 40% in year-over-year revenue growth. This shows Shopify’s strength in helping small merchants accelerate early-stage revenue growth.
Did you know? Around 480,667 active users in the official Magento community have contributed over 210,000 forum posts.
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Cost & Pricing Statistics
Total Cost of Ownership (TCO)
Shopify’s TCO is, on average, 29% lower than Magento’s. This includes implementation, platform fees, and ongoing operating costs.
Implementation & Setup Costs
The implementation and setup costs for Magento are approximately 42% higher than Shopify’s.
This reflects Magento’s enterprise licensing (starting around $22,000 per year) plus complex development dependencies.
Platform Fees & Operating Expenses
Shopify’s platform expenses are around 23% lower than competitors, including Magento.
Shopify’s operating (support, hosting, maintenance) costs come in about 19% lower, whereas Magento requires more ongoing technical oversight and third-party support.
Hidden & Unexpected Costs
Merchants on Magento frequently report surprise infrastructure costs, premium hosting, cache layer setup, and security patching that add 20–30% above initial budgeting in Trustpilot and G2 reviews.
Maintenance & Support Costs
Shopify’s Quality of Support rating of 8.4 on G2 (compared to 7.1 for Adobe Commerce) suggests fewer escalations, faster resolution times, and noticeably lower technical dependency for merchants
Development & Customization Expenses
Magento development budgets (including themes, plugins, integrations) typically run $30k–$300k for mid-to-large enterprise builds.
By contrast, most Shopify Plus implementations range from $60k to $200k, depending on complexity, but development is significantly faster and less developer-heavy.
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SEO & Marketing Statistics
Page‑Load Speed & Bounce Rates
Shopify stores typically clock around 1.8 seconds load-time, putting them in the < 2s category where bounce rates average just 9%.
Magento stores average around 2.9 seconds, aligning with mid-range load times, often resulting in significantly higher bounce rates (38% or more).
Conversion Influence of Speed
Shopify’s mobile-first design and uptime-optimized hosting contribute to higher Core Web Vitals scores by default.
Such Shopify sites that load in under 2 seconds can see conversion rates up to 3× higher than those loading in 5 seconds.
Paid Advertising Efficiency (ROAS Benchmarks)
The average ROAS for e-commerce PPC and SEM campaigns across all industries stands at approximately 2.05x
This means that Shopify stores with faster page load times, streamlined mobile checkout, and better conversion performance achieve a near 2.0x benchmark range.
Magento merchants, due to slower default load times and more friction in checkout, are less likely to consistently hit the higher end of that ROAS range.
Did you know? Shopify supports over 5 million merchants globally, a figure that includes Shopify, Shopify Plus, and POS systems.
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Customer Satisfaction & User Experience
Customer Satisfaction Scores
According to G2’s verified user data, Shopify outperforms Magento by 12% in overall customer satisfaction (4.4/5 vs 3.9/5).
This difference is consistently echoed across reviews on TrustRadius and Capterra, where Shopify users highlight platform stability, intuitive workflows, and ease of onboarding.
Magento’s scores reflect a more complex learning curve and heavier developer dependency.
Quality of Support
Shopify scores 18% higher than Magento in support quality (8.4 vs 7.1 on G2).
Shopify’s 24/7 managed support and proactive help center are key reasons why merchants spend less time troubleshooting and more time scaling.
In contrast, Magento users often rely on third-party developers or self-hosted community forums, which can delay issue resolution and increase operational cost.
Ease of Use & Onboarding
Ease-of-use ratings show Shopify scoring 22% higher than Magento (8.9 vs 7.3).
Merchants consistently describe Shopify as beginner-friendly, while Magento users cite steep learning curves and complex configuration steps.
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Wrapping Up
Shopify dominates in global adoption, ease of use, speed, and conversion efficiency, making it the go-to platform for small to mid-sized businesses.
Magento, on the other hand, shines in complexity.
It remains the preferred choice for large enterprises with deep customization needs, multi-store setups, and dedicated development teams.
The bottom line? If you’re a high-growth brand seeking agility and cost-efficiency, Shopify wins.
But if you’re a global enterprise with unique infrastructure requirements and the technical team to support it, Magento offers unmatched depth.