Shopify App Store Statistics
From marketing to fulfillment, developers have created thousands of apps to facilitate every aspect of online business management via Shopify’s platform.
With over 11,000 apps and billions in collective developer earnings, it is a driving force behind Shopify’s current growth and future growth projections.
Top Shopify App Store Statistics
Total Number of Apps: The Shopify App Store hosts over 11,905 apps, making it one of the largest eCommerce ecosystems globally.
Top Apps on Shopify: According to Store Leads, Shopify Inbox is the most used app installed on over 388,042 stores followed by Judge.me and others.
Merchant Dependency on Apps: Approximately 87% of Shopify merchants use apps to enhance their eCommerce operations.
Revenue for Developers: Shopify app developers have collectively earned over $1.5 billion since the App Store’s inception, with top developers earning up to $167,000 annually.
Average Number of Apps Installed per Merchant: On average, merchants install six apps to optimize their stores, with some using as many as 30 apps.
Impact on Conversion Rates: Using apps like 3D product images can increase Shopify conversion rates by up to 250%.
Shopify App Store: An Overview
What makes the Shopify App Store so reliable is its constant growth and adaptability. While the number of apps surged by over 50% in 2023, Shopify also tightened its quality standards, leading to a slight drop in app count by 2024.
But this wasn’t a bad thing—it just meant merchants had access to better, more reliable apps. From small businesses to big-name brands, Shopify merchants use these apps to grow their sales and improve their customer experience.
Total Number of Apps
The Shopify App Store contained over 13,000 apps, making it one of the largest eCommerce app ecosystems. However, as of the Nov 14, 2024 there are 11,905 apps on the Shopify app store with 257 added in the last 30 days.
Merchants can find tools to address nearly every business need, ranging from marketing automation to inventory management. The size and diversity of the app ecosystem reflect Shopify’s commitment to innovation and scalability.
Apps Growth Trends
Source: App Navigator
The App Store has seen remarkable growth over the years:
- From 2021 to 2022, the app count increased by 24.17%.
- A further growth of 50.48% occurred in 2023.
- In 2024, the number of apps slightly declined by 8.15%, reflecting Shopify’s rigorous quality checks and removal of underperforming apps.
- 2021: 5,649 apps
- 2022: 7,014 apps (+24.17%)
- 2023: 10,557 apps (+50.48%)
- 2024: Decline to 9,701 apps (-8.15%) due to quality checks.
- 2024 (Fourth Quarter): 11,905 (+22.7% Increase)
| Year | Number of Apps | Growth Rate (%) |
|---|---|---|
| 2021 | 5,649 | – |
| 2022 | 7,014 | +24.17% |
| 2023 | 10,557 | +50.48% |
| 2024 | 9,701 | -8.15% |
| 2024 (Fourth Quarter) | 11,905 | +22.7% |
Current Top Shopify Apps
Shopify apps, “Privy ‑ Pop Ups, Email, & SMS” tops the list as the most popular app in 2024, based on the number of reviews.
It’s not just about popularity—these apps play a critical role in helping merchants boost sales and enhance customer engagement.
Here’s a breakdown of the top Shopify apps by review count and average rating:
| App Name | Developer | Total Reviews | Average Rating |
|---|---|---|---|
| Privy ‑ Pop Ups, Email, & SMS | Privy Operations | 24,818 | 4.6 |
| Judge.me Product Reviews | Judge.me | 21,277 | 5.0 |
| DSers‑AliExpress Dropshipping | DSers | 21,215 | 5.0 |
| Loox Product Reviews & Photos | Loox | 15,595 | 4.9 |
| Ali Reviews ‑ Product Reviews | FireApps | 13,902 | 4.9 |
| Hextom: Free Shipping Bar | Hextom | 11,268 | 4.9 |
| TikTok | TikTok | 9,924 | 4.8 |
| PageFly Landing Page Builder | PageFly | 9,045 | 4.9 |
| BEST Currency Converter | Grizzly Apps SRL | 9,018 | 4.7 |
| Hextom: Ultimate Sales Boost | Hextom | 8,563 | 4.8 |
Interestingly, product review apps dominate the top 10, with four of them making the list. This highlights how crucial social proof and customer feedback are to Shopify merchants.
From product reviews to marketing automation, these apps offer invaluable tools to help online stores drive customer trust.
Average Cost of Shopify Apps
Shopify apps come in a variety of pricing options, including free and paid plans, with many offering tiered pricing to suit different needs. Merchants can choose from a wide range of apps, depending on their budget and requirements.
- The average monthly cost of a Shopify app, across all plans, is $58.49.
- For higher-tier plans, the average monthly cost rises to approximately $102.23.
- About 47.01% (4,560 apps) offer at least one free plan or trial, making it easier for merchants to test functionalities before committing.
- The most expensive Shopify apps include “Wholster: Wholesale B2B” by Gist and “Core Loyalty” by Coretava, both priced at $999.99 per month for their highest plans.
Interestingly, apps with free plans or trials tend to gain more popularity. While the correlation is weak, it still suggests that offering a free option increases an app’s likelihood of being widely adopted by Shopify users.
Key Merchant & App Revenue Statistics
The Shopify App Store is valuable for merchant success. Let’s look at some of the most impactful statistics.
Merchant Engagement
Shopify apps are essential for merchants to thrive in today’s competitive landscape:
- 87% of Shopify merchants utilize apps to enhance functionality and improve customer experience. These apps help streamline processes such as inventory tracking, order fulfillment, and customer service
- On average, each merchant installs 6 apps, demonstrating the reliance on apps to manage various aspects of their stores. Some merchants even use up to 30 apps for advanced functionality.
Revenue Insights
The App Store is not just a tool for merchants but also a lucrative platform for developers:
- Developers collectively earned over $1.5 billion since the inception of the App Store.
- Top developers rake in annual earnings of $167,000, showcasing the potential profitability for those who create high-performing apps.
Popular App Categories
The leading app categories include:
- Marketing
- Sales
- Customer Service
These categories host numerous apps designed to boost merchant performance.
Examples of Leading Apps Within Each Category
- Marketing: Klaviyo
- Sales: DSers-AliExpress Dropshipping
- Customer Service: Shopify Inbox
| Category | Details |
|---|---|
| Marketing Apps | Essential for customer acquisition and retention |
| Fulfillment Apps | 1,026+ apps for logistics and shipping |
| Design & Customization | Enables unique storefront experiences |
Marketing Apps
Marketing apps are among the most popular categories, helping merchants attract and retain customers.
These apps include tools for email campaigns, SMS marketing, and social media integration. They are indispensable for scaling an online business.
Fulfillment Apps
Logistics and shipping are critical for eCommerce success.
The App Store offers over 1,026 apps dedicated to fulfillment, simplifying complex processes such as order tracking and global shipping. Merchants can use these apps to ensure timely and efficient deliveries.
Store Design Apps
Apps in this category enable merchants to create aesthetically pleasing and user-friendly stores. From drag-and-drop builders to advanced customization tools, these apps ensure that merchants can deliver a seamless shopping experience.
Developer Insights
Revenue Trends
Developers have reaped significant financial rewards from the App Store:
- The average annual revenue for app developers is approximately $93,000.
- The top 25% of developers earn an impressive $167,000 annually, underscoring the potential for those who innovate effectively.
- In 2021, Shopify announced it would reduce its commission to 0% on the first $1 million earned by developers annually.
App Offerings
Interestingly, 82.4% of developers focus on a single app. This focus often leads to high-quality apps with robust support and regular updates, as developers specialize in solving specific merchant challenges.
Challenges for Developers
Despite the opportunities, developers face challenges such as fulfilling Shopify’s overly complicated quality guidelines, standing out in a crowded marketplace, and responding quickly to user feedback.
Impact on Merchant Performance
Sales Growth
Apps are important in driving revenue for merchants. For example:
- Using 3D product images can boost conversion rates by 250%, which shows the power of immersive visuals in converting shoppers into buyers.
Popular Integrations
Some apps have become indispensable for Shopify merchants:
- Shopify Inbox: With over 384,000 users, this app facilitates seamless customer communication.
- Geolocation: Installed by over 20.1% of merchants, it enhances the shopping experience by providing localized content and shipping options.
Correlation Between App Usage and Revenue
Studies show a clear link between app usage and higher revenue. Merchants using multiple apps tend to see significant improvements in operational efficiency, customer satisfaction, and overall sales.
Shopify Apps: Future Projections
Artificial Intelligence (AI) Integration
Shopify’s introduction of AI-powered tools like Shopify Magic and Sidekick exemplifies this trend. These tools assist merchants in generating product descriptions and managing tasks efficiently. The adoption of AI is expected to boost merchant productivity and improve customer engagement.
Expansion of App Ecosystem
The Shopify App Store has grown substantially, offering over 11,000 apps developed by more than 7,000 vendors. This expansion provides merchants with diverse tools to enhance their stores. The average merchant utilizes six apps, indicating a robust engagement with the app ecosystem.
Mobile Commerce Dominance
Mobile commerce continues to rise, with mobile devices accounting for a significant portion of Shopify transactions. This trend underscores the importance of mobile-optimized apps and responsive designs to cater to the growing number of mobile shoppers.
Focus on Sustainability
Consumers are increasingly prioritizing sustainability, influencing merchants to adopt eco-friendly practices. Shopify’s Planet App, used by over 7,000 merchants, enables businesses to offset their carbon emissions, aligning with consumer preferences for sustainable shopping options.
Focus on Customer Experience
Providing a seamless and personalized customer experience is crucial. Apps that offer features like 3D product imagery can increase conversion rates by up to 250%, which highlights the impact of advanced visual tools on sales performance.
Global Market Expansion
Shopify’s presence in over 175 countries reflects its global reach. Merchants are using apps to manage international sales, currency conversions, and localized marketing strategies, facilitating smoother entry into new markets.
Subscription-Based Models
There’s a growing trend toward subscription-based services, with apps enabling merchants to offer subscription options that will bring customer loyalty for generating recurring revenue streams.
Data Security and Privacy
With increasing concerns over data security, apps focusing on compliance with regulations like GDPR are gaining traction, making sure that merchants can protect customer data and maintain trust.
Bottom Line
The Shopify App Store feels like a reflection of how eCommerce itself has evolved—fast-paced, dynamic, and all about solving problems.
What makes it stand out isn’t just the sheer number of apps or the millions of dollars developers make; it’s how deeply these tools impact the way merchants operate and grow. Apps aren’t just extras—they’re the backbone of customization, efficiency, and scalability for Shopify stores.